Studies specifically designed to respond to the needs of clients

Brand Architecture Modelling
In-depth study of the brand and its rational and emotional values.
Semiotic Brand Audit
Analysis of all of the signs and codes inherent to a brand, contextualized in its environment.
Consumer observation at the point of sales in order to identify the triggers and factors that influence the purchase decision
Ethnic Clicking
Trans-cultural studies on immigrant target groups with the support of native collaborators and in an adequate setting.
Client and Consumer Contact
Direct client-consumer interaction moderated and analyzed by a Senior Project Leader.
Joint study of current themes of general interest that enable us to obtain in-depth results, minimizing the costs of the research.
Analysis of points of contact between consumers and a specific brand in order to determine and understand their emotional link with that brand.